What is the long-tail business model?
What is Slide.com? A concept coined by Chris Anderson. He states, "Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream". The main idea of this business model is focusing on niche markets (Niche market is focusing on a large number of products with low volume). As a result, in the long period of time this business model is able to share a huge amount of marketplaces. Also, it can compose more opportunities in the niche market. An obvious illustration of the long tail business model is Slide.com.
the picture shows the long tail business model |
Slide.com is a web 2.0 website founded in 2005 by Max Levchin. Originally formed to make photo sharing software for social networking services such as Facebook, MySpace, Hi5, and Bebo. But in 2009, the company switched strategies, abandoning a Web-advertising model to become a hybrid new-media studio that works with the likes of AT&T, Ashton Kutcher's Katalyst, Nestlé, and Starbucks to create commercials dolled up as entertainment. Through its branded Funspace, the company now serves some 10 million videos a month and is the largest video-distribution platform on Facebook. Founder Max Levchin cautiously predicts profitability this year. By using the long-tail business model and focus on the niche market the company achieved its greatest success as the largest developer of third-party applications for Facebook. The company was acquired by Google on August 6, 2010($182 million).
One thing about Slide.com, is that it does not yet have a way to protect your images from having other people download them. My suggestion is to use this tool only on images that you don’t mind having people review and download. This is a social media slide show tool, and is meant for blog posts that invite discussion.
One thing about Slide.com, is that it does not yet have a way to protect your images from having other people download them. My suggestion is to use this tool only on images that you don’t mind having people review and download. This is a social media slide show tool, and is meant for blog posts that invite discussion.
Slide.com allows you to get photos from your Photobucket or MySpace account. You may also upload photos from your computer or through an image URL. There are nine slide show styles to choose from. It only takes a few steps to create your first slide show HTML code and tutorials are provided so that you can easily integrate the slide show to your website.
References:
Max Levchin (Wikipedia)